Sheridan left Warners in 1948 and landed at Fox to film I Was a Male War Bride opposite Cary Grant. Travilla left Warners in 1949 and was new to Twentieth himself, so he didn't design her wardrobe but did loan her a black faille coat-dress for publicity.
He then created Sheridan's wardrobe for the 1950 film noir Woman on the Run. Set in San Francisco, her character spent much of the time in coats of various textures, but all with dramatic lapels and cuffs.
In 1953, Travilla designed Sheridan's wardrobe for RKO's Appointment in Honduras. It was easy as she wore one nightgown, for which they bought five, and aged to show her struggles in the jungle before putting her in men's work clothes.
Thanks to the recipient of $220,000 from her late longtime boyfriend press agent Steve Hannagan's life insurance policy, Sheridan purchased the Malcom Brock department store in Bakersfield outside of Los Angeles in April 1954. She sold her Beverly Hills home and relocated soon after, raising her poodles and painting most African landscapes with the occasional film role. Before moving, Sheridan gifted Travilla's daughter Nia with a purebred poodle named Zsa Zsanne that showed at the 1955 American Kennel Club Stud Book.
Due to cost cutbacks from the demise of the studio system, Travilla's Fox contract was not renewed, so he was focusing on launching his own private-label couture line. As she'd done at Dom, the Beachcombers, and Warner's, Ann
Sheridan gave Travilla a leg up on his new venture by doing what she did best:
talk and invest. In March 1957, Sheridan was filming Without Incident opposite
Warner co-star Errol Flynn in Tucson, Arizona. She humble-bragged to the Daily
Citizen's fashion journalist, "I never have to diet. In fact, I have
trouble gaining weight. Right now, I wear a size 12 dress." Most of my
dresses are made by Billy Travilla, who formerly was with Warner Bros and 20th
Century Fox. I hate to go shopping. I guess I wear just about everything; full
skirts, slim ones, and every color, too."
One week after returning from Kenya, Africa, where she’d been filming Woman and the Hunter, “Aunt Annie” appeared at an invitation-only Fashion Tea with the Bakersfield Community League. Wearing a white silk linen
dress embroidered in blue, Sheridan had agreed to co-emcee the show and mingle
among the 350 guests afterward. Shrugging off her jet lag, she excitedly told
the local paper, "His phenomenal success in his new field has come about,
I am sure, because of his studio experience."
A few days later, when Hedda Hopper asked what the actress
was up to, Sheridan didn't promote Woman but spoke about her "painting
like mad and helping emcee a fashion show for her friend Billy Travilla."
Ann explained to Hopper how the designer needed assistance getting his new line
into Bakersfield's fashionable shops, including Brocks, the local department
store. "Perhaps I could help him there; I just happen to own the
building." Having bought the department store three years prior, Sheridan
kept her word. Over the next couple of years, the Bakersfield Californian
featured large, illustrated ads from Brock's touting the latest Travilla
fashions.
However, the need to perform was too great. She began talks
with Universal Studios director Ross Hunter to develop a Broadway musical based
on his 1953 film Take Me to Town in which she'd starred as
"Vermillion O'Toole," a turn-of-the-century dance hall hostess in the
Northwest logging country who falls in love with a logger with four sons.
Sheridan threw Ross a birthday party in early May, just before her road tour of
the romantic comedy Kind Sir.
Sheridan’s stage debut was light fare about a stage actress's mishaps in her attempts to make an inattentive husband jealous. Mary Martin played the role on Broadway. Starring opposite Ann would be Scott McKay. Designing her wardrobe was her old friend, Billy. In fact, during the Summer of 1958 Sheridan borrowed Bill Sarris from her friend as she and Sarris were linked as a couple in both Walther Winchell’s and Earl Wilson’s gossip columns as a couple.
However, audiences had a much better chance of seeing Travilla's designs for Sheridan's five-month run of Odd Man In, a comedy adapted from Claude Magnier's French farce. As the only female of three roles, Sheridan would stand out wearing Travilla designs in shades of blue, organdy, lemon, and green. Sheridan received outstanding notices, but her name filled the seats, not the writing quality.
Travilla was busy crisscrossing the country, but he flew in from Kansas City to have a fitting with his buddy in mid-September before flying to Los Angeles, where he fitted 60 pieces of his upcoming Spring Collection before arriving in Amarillo for two days, then El Paso. The show opened on October 1, 1959, in Wilmington, Delaware, but after five months and 67 cities, the producers threw in the towel. Their
last performance was on March 5, 1960, in Burlington, Iowa, shortly after
Sheridan gave an interview claiming, “The show stinks!” Immediately after the
performance, producers auctioned off most of the play's set pieces, props, and
wardrobe. They raised $186, with $62 donated to the local community
theater. A brand new $400 negligee and nightgown set in blue, identical to one Sheridan wore in the first act, sold for $10 to the town mortician as a gift
for his daughter, who attended Stephen's College. A $35 pair of shoes went for
$6. A couple of years later, regarding the issue, Sheridan told Newsday
reporter Len Chainowitz, "I've lost faith in the national touring company
route to Broadway."
In the third week of July 1962, Travilla threw a Greek-themed party with Ann, the guest of honor. Sarris planned the authentic food while the
belly dancer and band arrived after the Torch Restaurant closed. Soon, the guests were dancing traditional folk dances, including attendees Shirley Jones (wearing a long slim dress in black lace over blue), Barbara Eden, Dorothy Dandridge, Jack Lemmon, and Women's Wear Daily West Coast reporter/photographer Max Shapiro, who fondly remembered holding Lemmon’s hand while dancing in the circle. Sheridan wore a stark, severe black day-length dress with long sleeves. An
appropriate outfit as, according to the local gossip columns, the shindig
didn't break up until 10 am the following day.
Sheridan was appearing on the television series Pistols and Petticoats at the time of her death from cancer in 1967.